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Discussions Orangebeam: Building a Better Business

12 March 2019

PROP SOCIAL

Dear PropSocial readers and property fans, for those of us who have followed the domestic property scene for some time, it can sometimes feel like deja vu all over again, with the same names and faces frequently coming up. It’s a small world, after all.

Case in point: Orangebeam Bhd might sound like a new name in the construction and development industry to some, but they’ve actually been around for more than 30 years. Previously known as Perdana Builders Bhd, the company rebranded as part of its new direction under CEO Datuk Faris Yahaya, who came on board in 1 August 2018.


Datuk Faris Yahaya is a jack-of-all-trades with more than 25 years of experience in audit, banking, financial advisory and consultancy services.

Scenic lake views in Putrajaya

Under its new guise, Orangebeam is developing its premium Hening Lake Villas project located in Precinct 16, opposite the Agriculture Heritage Park (Taman Warisan Pertanian) in Putrajaya targeting non-bumiputera and upgraders from the surrounding area looking to reside in a low-density residential development with scenic views of Putrajaya Lake.


Hening Lake Villas offer buyers the best of two worlds: luxury living in a serene garden city, surrounded by nature.

Sited on 2.33 acres of freehold land, the project comprises 39 three-storey luxury villa units with built-up areas ranging from 3,300 sq ft to 4,400 sq ft and price points starting from RM1.8 mil. Scheduled for completion by early 2020, Hening Lake Villas has seen 34 units taken up to date according to chief marketing officer Md Nazri Tumin.

The biggest pull factor for the project is the surrounding city itself. Putrajaya is a beautiful, well-planned city with striking modern architecture amidst abundant greenery. About 38% of Putrajaya is made up of parks, lakes and wetlands. It is also strategically situated in Klang Valley’s emerging southern growth corridor, and is also served by a network of highways as well as the Express Rail Link (ERL).


One of the attractions in Putrajaya is Putra Mosque.

Being in the bricks and mortar business, Orangebeam’s transformation exercise was undertaken following a mandate issued by its board of directors to Faris to align the company’s direction and business development with current market trends.

This is reflected in its new name, with the boldness of “orange” representing its vision for the future and “beam” referencing the core structural element in construction. As such, “Orangebeam” represents the company’s drive to become become a driving force for innovation and transformation in the industry.

Proptech and paradigm shifts

Today, artificial intelligence, robotics, software advancement and drones are all emerging technologies vital to the transformation of the domestic construction industry. With the adoption of these technologies, developers can look forward to significant increases in productivity, overall cost savings and decreases in work-related injuries.

Here, Putrajaya Corporation’s (PJC’s) plans to transform Putrajaya into a smart city is in line with Orangebeam’s goal to drive innovation, leveraging on disruptive technologies to deliver highly technical and specialised projects and services.

This is seen in D’Heron at The Lake, another of their residential projects in Putrajaya, which the developer positions as the first energy-efficient building integrated photovoltaic (BIPV) residential development in Malaysia. BIPV approaches replace conventional building elements such as rooftops, skylights and facades with photovoltaic materials.


D’Heron is also located in Precinct 16, close to Alamanda Shopping Mall and Taman Warisan.

In the near future, another of Orangebeam’s upcoming condo villa projects will see the integration of smart home devices and services as well, in line with PJC’s aspirations for the city.

In terms of ongoing affordability issues in the Malaysian housing market, Faris, who sits on the board of Perbadanan PR1MA Malaysia, notes that the supply of affordable housing is insufficient and uneven in the current market, with some areas seeing more affordable housing projects than others.

Hence, the developer advocates the need for industry players to recalibrate the supply and demand of affordable housing by adopting and infusing the right level of technologies across the development ecosystem together, with industry players, regulators, government stakeholders and end-users all collaborating towards this end.

Orangebeam has completed projects worth more than RM13.7 bil to date, spanning not just the residential space but commercial and industrial developments as well, such hospitals and ports. The company, whose land bank primarily comprises acreage in Precinct 16, also has plans to expand their business to Vietnam and the Philippines in the near future.

(By Felicia Soon, 12 March 2019)

Do you think that if developers were to utilise the right technologies in their projects, it will lower housing prices significantly? Share your thoughts with us below

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